The client wanted friendly-looking, modern sushi character for the business “Dansu Sushi”, the name of which roughly translates to Dancing Sushi. I sketched out a few different kinds of sushi before deciding on this particular sashimi. I wanted to create a bit of a personal feel to the letters, so I wrote out the letters “DANSU” in a variety of ways before vectorizing the best ones. The client wanted the “S” to be emphasized so I gave it its own colour and stroke. The client wanted an animated banner to promote the business “Dansu Sushi”, the name of which roughly translates to Dancing Sushi. After creating the logo I created a few mockups of banners, but the client preferred a fun, playful introduction of the different sushi types. Animated in Photoshop.